The real shift
The question isn't whether AI belongs in real estate — it's already here. It's who picks it up first.
An agent with an AI assistant answers every client at midnight and never lets a lead go cold. An agent without one is doing that by hand, at a fraction of the speed.
What to automate first
Start with what quietly costs you deals: follow-up, client questions, and the morning triage of who to call.
Keep your judgment
AI drafts; you decide. You stay in the loop on anything carrying your name.