One platform.
Five solo tiers.

01 · Basic

A real working trial — not a demo.

$99/mo

A real working trial — not a watered-down demo. You get your AI, a starter CRM, the full Web Command Center, and every consumer-facing calculator. No power tools, no client app yet — those come at Starter.

What's included

• ✓Your personal AI assistant (chat unmetered)
• ✓CRM with up to 100 contacts
• ✓Full Web Command Center (dashboard, calendar, document hub)
• ✓Email integration (read-only)
• ✓10 GB document storage
• ✓All 5 consumer calculators (True Cost, Mortgage, Rent vs Buy, Property Tax, Closing Costs)
• ✓Email support

Branded client app, morning briefs, scanner, vendor network, content creation tools, and lead capture from tools.newmarketedge.com all unlock at Starter and above.

02 · Starter

Now you're actually running a business.

$199/mo

Where the platform starts pulling its weight. Your AI learns your voice and starts drafting emails. Your clients get a branded mobile app. Your morning starts with a personalized brief at 5:47 AM. You can scan documents, capture listing photos, and generate listing copy.

What's included

• Everything in Basic, plus:
• ✓Custom AI voice training — your AI sounds like you
• ✓Full email integration with AI auto-categorization + AI-drafted replies
• ✓Morning Briefs at 5:47 AM
• ✓Branded mobile app for up to 25 active clients
• ✓In-app chat, one-tap signing, saved searches, side-by-side home comparison
• ✓5 vendor contacts
• ✓PDF Scanner (5/mo), Listing Description Generator (5/mo), Email Templates, CMA Generator (3/mo), Meeting Recorder (2 hrs/mo)
• ✓Standard reporting + GCI tracking
• ✓Unlimited document storage

Night Caps, vendor coordination automation, inbound leads from the tools site, brochure creator, social post generator, and most quota expansions are reserved for Pro.

03 · Pro

The AI sounds like you. The vendors flow on autopilot. The leads come in.

$299/mo

The full operator's tier. Most agents land here and stay. Vendor email auto-parsing means your dashboard updates automatically when inspectors and lenders email you reports. The Leads tab pulls in every inbound lead from tools.newmarketedge.com. Night Caps wrap your day at 9:04 PM.

What's included

• Everything in Starter, plus:
• ✓Unlimited CRM contacts
• ✓Vendor email auto-parsing — your timeline updates itself
• ✓Night Caps (9:04 PM end-of-day digest) + real-time priority alerts
• ✓Unlimited active clients on the mobile app
• ✓Pre-qualification flows in the client app
• ✓Unlimited vendor contacts + magic-link status updates
• ✓Brochure Creator (10/mo), Flyer Designer (10/mo), Social Post Generator (20/mo), Postcard Templates (10/mo)
• ✓Unlimited Listing Description Generator
• ✓CMA Generator (15/mo), Property Comparison, Neighborhood Reports, Showing Prep Briefs
• ✓Meeting Recorder (10 hrs/mo), Open House Digital Sign-in
• ✓Leads tab + standard lead priority + Source ROI reporting
• ✓Floor Plan Generator (5/mo), PDF Scanner (25/mo)
• ✓Priority support

The custom report builder, lead-priority status in your market, "free" add-ons, and the assistant login unlock at Elite.

04 · Elite

You + your assistant + lead priority in your market.

$549/mo

For solo top producers with help. You get one assistant login (TC, EA, marketing person) with limited access — they can run the workflow, you keep control of brand + billing + AI. Plus priority on every inbound lead in your service area, custom report builder, and the two paid add-ons free.

What's included

• Everything in Pro, plus:
• ✓1 assistant login (limited access — see /platform for scope)
• ✓Lead PRIORITY status (offered ahead of Pro agents in your area)
• ✓Investor Mode FREE ($39/mo value)
• ✓Seller Dashboard FREE ($39/mo value)
• ✓Custom report builder
• ✓Buyer + Seller Presentation Generators
• ✓3D Room / Property Model Creator (5/mo)
• ✓CMA Generator (75/mo), Meeting Recorder (40 hrs/mo), Floor Plan Generator (25/mo), PDF Scanner (100/mo)
• ✓Automated vendor nudges
• ✓Live onboarding session

Unlimited quotas across the board, a 2nd assistant seat, scheduled report delivery, raw CSV export, API access, and white-label all unlock at Edge.

05 · Edge

Everything unlimited. White-label brand. Top of every queue.

$899/mo

The maxed-out solo tier. Everything unlimited. Two assistant logins. White-label so your brand is the only one your clients see. Dedicated success manager. Custom AI training session. API access so you can pipe your platform data into QuickBooks, Tableau, or anywhere else.

What's included

• Everything in Elite, plus:
• ✓Unlimited everything — AI usage, CMAs, scans, meeting recorder, every quota
• ✓2 assistant logins (instead of 1)
• ✓TOP priority on every lead in your area (first dibs ahead of Elite + Pro)
• ✓White-label / brand customization — we're invisible to your clients
• ✓Dedicated success manager
• ✓Human-assisted custom AI training session
• ✓Scheduled report delivery (auto-email weekly/monthly)
• ✓Raw CSV data export
• ✓API access (read + webhooks for BI tools, accounting sync)