For California agents
The whole stack.
One honest price.
Most agents run their business on fifteen-plus subscriptions, three logins deep, with setup fees and year-long contracts in the fine print. We put all of it in one platform — and we tell you exactly what it costs, right here, in plain numbers.
The Stack
What you're already paying — category by category
The tools a working agent stitches together to do the job. Typical 2026 prices, conservative single-seat tiers. Add them up.
The stack, today
per year — before setup fees, per-seat add-ons and renewal hikes
Newmarket Edge · Elite
per month · $0 setup · month-to-month
That's $3,588 a year instead of $13,980+ — you keep about $10,392 every year, and cancel any month you want. Plans start at $199/mo.
The Field
How we compare to the names you know
The big platforms each do one or two things well — and hide the rest behind quote-gates, setup fees and twelve-month contracts. Here's the whole board, side by side.
| Newmarket Edge | RealScout | Luxury Presence | Lofty | BoldTrail | Follow Up Boss | Agent Image | |
|---|---|---|---|---|---|---|---|
| Built for | Whole business | Buyer search | Web & brand | AI lead gen | Brokerage CRM | CRM only | Websites |
| Monthly price (solo) | $199–$399 | $179–$299 | Quote only | $99–$499 | $249–$499 | $69/user | $199 |
| Setup fee | $0 | $0–$250 | Undisclosed | $500+ | $1,000+ | $0 | $2,000–$7,500 |
| Contract | Month-to-month | Monthly | 12-month | 12-month | 12-month | Monthly | Per project |
| Native client app | iOS & Android | Mobile web | Mobile web | Basic app | Basic app | None | None |
| AI assistant | Included | None | None | Add-on $$$ | Limited | None | None |
| CRM + pipeline | ✓ | ✕ | ✕ | ✓ | ✓ | ✓ | ✕ |
| You own it / portable | Yours | — | Rented | — | — | — | Rented |
| Public, plain pricing | On our site | Yes | Quote only | Partial | Quote only | Yes | Quote only |
Competitor details reflect publicly available information and typical plans as of 2026; entry/solo tiers shown, and actual quotes vary — confirm current specifics with each provider. A blank price cell means the provider does not publish one.
Trap 01
The quote-gate
You can't find a price without a sales call, so they size up your commission volume before naming one. What you're quoted depends on how much they think you can pay.
Us: every price is on our pricing page. The number is the number.
Trap 02
The rental trap
Pay thousands to "build" a site and you’re renting a proprietary layout — cancel, and it goes dark. You can’t move it to your own hosting. The design money is gone.
Us: no build fee, and what you run is yours to keep.
Trap 03
The 12-month lock-in
Sign up, realize it isn't generating deals in month two, and you still owe the rest of the year. Lock-in is the industry's way of hiding weak results.
Us: month-to-month. If we stop earning our keep, you leave. That keeps us honest.
Compared head-to-head
Real prices, setup fees and contract terms — verified August 2026.