The real math
The old way costs about $1,271/mo.
Newmarket Edge is one subscription.
Most agents don't run one tool — they run a dozen-plus, each with its own login, its own bill, and no memory of the others. Here's the head-to-head — and what that stack really costs.
| Newmarket Edge | Follow Up Boss | kvCORE | Lofty | |
|---|---|---|---|---|
| Personal AI trained on your own knowledge | ✓ | — | Limited | Limited |
| AI answers your clients 24/7 in your voice | ✓ | — | Limited | Limited |
| Full CRM + pipeline | ✓ | ✓ | ✓ | ✓ |
| AI-organized inbox + drafted replies | ✓ | Limited | Limited | Limited |
| Branded client mobile app | ✓ | — | ✓ | ✓ |
| Meeting recorder + AI notes | ✓ | — | — | — |
| Expense & tax-deduction tracker | ✓ | — | — | — |
| Collaborative buyer home search | ✓ | — | — | — |
| Agent website included | ✓ | — | ✓ | ✓ |
| One flat price — no per-lead or add-on upsells | ✓ | Limited | — | — |
| Founder-led, done-for-you onboarding | ✓ | — | — | — |
Competitor details reflect publicly available information and typical plans as of 2025; features and pricing change — confirm current specifics with each provider. “Limited” means a partial, add-on, or non-equivalent version of the capability.
The old way
20 separate tools. 20 logins. None of them talk.
Category labels only. Prices are typical 2025 list prices for a leading tool in each category — your actual spend varies, and most agents pay more once you add the tools not listed here.
The Newmarket Edge way
One platform. One login. One shared memory.
Your AI assistant, full CRM, email, branded client app, meeting recorder, expense tracker, marketing tools, agent website, and more — in one subscription where every part actually knows about the others. Your AI remembers the meeting. Your CRM knows the deal. Nothing is copy-pasted between ten dashboards.